Stanley Gibbons Baldwin's

Stanley Gibbons Baldwins Limited

Stanley Gibbons Baldwins (“SGB”) encompasses two heritage brands in the collectibles industry. Stanley Gibbons, established in 1856, is a global leader in philately, offering an extensive range of stamps and expert knowledge. In recognition of its exceptional service and quality, Stanley Gibbons holds a Royal Warrant for philately, which was renewed in December 2024 and has been held continuously since 1914.

Baldwins, a renowned name in numismatics since 1872, are experts in rare coins and medals. In 2024, the group further expanded its portfolio by founding Baldwin’s Bullion, a modern venture catering to collectors and investors in gold.

These two brands have been united, not only as the company name, but as the multi category auction house which, alongside stamps, coins, medals and militaria will look to expand into other collectible categories.

The vision for SGB is to evolve and modernise its businesses to attract new customers globally. A key part of this strategy is the creation of a digital platform, which will not only facilitate international expansion but also improve accessibility for a wider range of ages. This digital approach will broaden the appeal of collectibles, making them easier to discover and acquire worldwide, especially for those who value convenience and prefer modern interfaces.

By addressing different levels of Maslow’s Hierarchy of Needs, SGB meets more than just the material desires of its customers. For many, the collectibles offered by Stanley Gibbons and Baldwins fulfil esteem needs by providing a sense of achievement, status, and recognition within their respective communities.

The pursuit of rare and valuable items helps satisfy self-actualisation, allowing customers to engage deeply with their passions for history, art, and craftsmanship. As the group looks to the future, businesses like Baldwin’s Bullion, with its emphasis on precious metals, also appeal to customers’ needs for financial security, offering stability in uncertain times.

SGB offers a value creation opportunity through its rich heritage and deep expertise in collectibles. As a long-established business, SGB is well-positioned to leverage its prestigious brand and market presence, in both stamps and coins but also other collectible categories. The bullion business that started in early 2024 continues to grow rapidly, and the opportunity to expand SGBs potential customer base geographically and internationally via the digitalisation of its platform presents significant potential upside.

Invested since 2016

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