Dignity

Dignity

Dignity is a leading end-of-life service provider in the UK, known for its range of end-of-life services that support individuals and families through all aspects of funeral planning and bereavement care. With an extensive network of funeral homes and crematoria nationwide, Dignity offers personalised, compassionate services tailored to the unique needs of each family, ensuring empathy and respect throughout the entire process.

Their award-winning funeral plan business offers financial security and peace of mind, allowing people to plan their funerals in advance. To further broaden its offerings and meet the evolving needs of customers, Dignity has acquired Farewill, a digital-first provider of wills and probate, enhancing its ability to deliver accessible and innovative end-of-life solutions. Dignity is committed to maintaining the highest standards of care, ethics, and professionalism, offering services that respect and celebrate life, while meeting the diverse needs of communities.

Before Castelnau’s ownership, Dignity was a listed business, mismanaged during its time on the LSE, operating with a short-term mindset that exploited customer goodwill by raising prices faster than it lost volume, ultimately this led to a decline in competitiveness and market share. The result was that the share price of Dignity was well below what we deemed the intrinsic value to be. In May 2023, Castelnau Group alongside SPWOne formed a joint venture, Valderrama, which completed the acquisition of Dignity and subsequently delisted it from the London Stock Exchange.

There is substantial potential for value creation at Dignity, driven by its core business components: At-Need Funerals, Cremations, Legal Services, and Funeral Plans. Key drivers that we believe will lead to value being generated include competitive pricing, investment in the estate, strengthening local branding, expanding funeral plan penetration, leveraging technological advancements, and boosting memorialisation sales.

Invested since 2018

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